Privacy Policy

Last Updated: March 25, 2026

Introduction

Backlineflow ("we," "our," or "us") operates the website backlineflow.com and provides intelligent operations automation services for businesses in the construction, solar, HVAC, restaurant, retail, and warehouse industries. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, use our services, or communicate with us, including via SMS messaging.

By using our website or services, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our website and services.

1. Information We Collect

We collect the following types of personal information when you interact with our website, request a trial, book a demo, or use our services:

  • Name - your first and last name
  • Email address - for account communication and service updates
  • Phone number - including mobile phone number for SMS messaging and direct communication
  • Company name - to identify your organization
  • Industry - to tailor our services to your business sector
  • Preferred contact time - for scheduling demos and calls
  • Usage data - information about how you interact with our website, including pages visited, time spent, and browser type
  • Device information - IP address, browser type, operating system, and device identifiers

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, operate, and maintain our services and platform
  • To process your trial requests, demo bookings, and inquiries
  • To send you SMS messages related to your account, service updates, appointment reminders, and operational notifications you have opted in to receive
  • To send transactional and service-related emails
  • To communicate with you about our products, services, and updates
  • To personalize your experience based on your industry and business needs
  • To analyze usage patterns and improve our website and services
  • To comply with legal obligations and enforce our terms

3. SMS Messaging and Mobile Data

When you provide your mobile phone number and opt in to receive SMS messages from Backlineflow, we may send you text messages related to your account, service updates, appointment reminders, and operational notifications.

We do not sell, share, or provide your mobile phone number or SMS opt-in consent data to third parties or affiliates for marketing or promotional purposes.

You may opt out of SMS messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a confirmation message and no further SMS messages will be sent unless you re-subscribe. For help, reply HELP or contact us at admin@backlineflow.com.

Message frequency varies based on your account activity and service usage. Message and data rates may apply depending on your mobile carrier plan.

4. Data Storage and Security

We take the security of your personal information seriously and implement industry-standard measures to protect it:

  • All data is stored using Supabase, a secure, enterprise-grade database platform with encryption at rest and in transit
  • All communications between your browser and our servers are encrypted using TLS/SSL protocols
  • Access to personal data is restricted to authorized personnel only on a need-to-know basis
  • We conduct regular security reviews and updates to our systems
  • Authentication and access controls are enforced across all internal tools

While we strive to protect your personal information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security but are committed to maintaining safeguards appropriate to the sensitivity of the information.

5. Data Retention and Deletion

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

  • Active accounts: Data is retained for the duration of your account or business relationship with us
  • Inactive accounts: Data may be retained for up to 24 months after your last interaction with our services
  • SMS opt-in records: Consent records are retained for as long as required to demonstrate compliance with applicable regulations
  • Deletion requests: Upon receiving a verified deletion request, we will remove your personal data within 30 days, except where retention is required by law

To request deletion of your data, please contact us at admin@backlineflow.com.

6. Third-Party Services

We use the following third-party services to operate our platform and communicate with you:

  • Supabase - for secure database storage, authentication, and backend infrastructure
  • Resend - for sending transactional and service-related emails

These third-party providers have access to your personal information only to perform specific tasks on our behalf and are obligated to protect your data in accordance with their own privacy policies and applicable laws. We do not sell your personal information to any third party.

7. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience:

  • Essential cookies: Required for the website to function properly, including session management and security
  • Analytics cookies: Help us understand how visitors interact with our website so we can improve content and user experience
  • Preference cookies: Store your settings and preferences for a more personalized experience

You can control cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our website. We do not use cookies to collect or store SMS opt-in consent data.

8. Your Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

  • Right to access: You may request a copy of the personal data we hold about you
  • Right to correction: You may request that we correct any inaccurate or incomplete personal data
  • Right to deletion: You may request that we delete your personal data, subject to legal retention requirements
  • Right to opt out: You may opt out of SMS messaging at any time by replying STOP, and opt out of marketing emails by clicking the unsubscribe link
  • Right to data portability: You may request a machine-readable copy of your data where applicable

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within 30 days.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a minor, we will take steps to delete such information promptly.

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website and services after changes are posted constitutes your acceptance of the updated Privacy Policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: